CNN had an interesting article this week about Dr. Thomas P. Roemer, a dentist with a unique niche. Years ago he noticed several referrals coming into his office from the nearby Iowa 80 Truckstop. (This is no ordinary gas station, folks. The compound sprawls over 200 acres and caters to all things trucker).
Eventually Dr. Roemer realized that he was making more money from his emergency pulpotomies and extractions than he was with the whole gamut of procedures in his general practice, so he closed his doors and set up a one-man operatory within the Iowa 80 Truckstop.
There are several advantages to this practice style. First, it's recession proof. People don't spare any expense when they are in agonizing pain. Second, extremely low overhead expenses. It's practically just the Dr. and the forceps! Third, relieving a patient of their pain can be one of the most rewarding experiences in dentistry because of the sincere appreciation for the service. Some of my best dental school moments have come while working the urgent care block.
The disadvantages? I'm not sure I could spend my whole career doing extractions. At a truckstop. In Iowa. But hey, to each his own! Full article found here at cnn.com.